Monica Ballesteros currently serves as Deputy Chief Communications Officer at Raza Development Fund. She joined RDF in February of 2020 as Department Coordinator and transitioned to Department Director within the year. In her current role she oversees the development and implementation of corporate communication goals and objectives, marketing strategies, social media tactics, brand management, collateral materials, media, and community partner relationships, reporting, and sponsorships. Along with the Chief Communications Officer she helps manages and support a talented team of internal and external professionals.
Monica has over 20 years of experience in the Public Relations and Communications field, mainly with nonprofit organizations in Arizona and Mexico. As a teenager, she discovered her passion and vocation to learn and teach the skills and tools used in the corporate business world to make nonprofits and grassroots organizations achieve success in the Latino community, reach their mission, and ultimately become the beacons of hope and solutions our communities need. She has studies and certificates in Business Administration from both the US and Mexico. Monica is fluent in English, Spanish and Italian.
A native Phoenician, she had the opportunity and privilege to grow up in a bi-cultural, bilingual community-building environment. Monica spends her spare time as an avid promoter and conservationist of the Sonoran Desert. She has spent the last 12 years supporting the appreciation and conservation of the natural resources, gastronomy, arts, and culture of one of the world’s most rich bioregions and hottest deserts in US and Mexico. Over the years, she has developed a track record as a community leader.
- Member of the Association of Women in Communications, since 2020
- Tepeyac Leadership Institute, Cohort 2019
- Organizer of the Raise the River Campaign – Raised 10 million dollars towards the Delta of the Colorado River as a consultant for the Redford Center in 2013
- Planted native trees along both sides of a 35 km road in the rural agricultural community of San Luis Rio Colorado, Sonora in 2013