Women’s History Month: Esmeralda Espinoza

Women’s History Month: Esmeralda Espinoza

RDF celebrates Women’s History Month in March, a time to honor the female trailblazers whose strength and leadership created opportunities for the generations to come. As we recognize the past, we cheer on the female leaders of today who show resilience through adversity. This includes Esmeralda Espinoza, owner of Esmeralda Joyeria, an RDF Hope Fund grantee.

Last October, Wells Fargo shared Esmeralda’s story of hope and determination to keep her business alive.

As a single mom, Esmeralda ran with her passion and started her own jewelry business. Unfortunately, in late 2018 her storefront burned down. After losing everything, Esmeralda was still determined and slowly tried to rebuild, but then the pandemic began.

Thankfully, RDF received a grant from Wells Fargo’s Open for Business Fund and was able to create a Hope Fund to provide critical support to small businesses, like Esmeralda’s.

“Esmeralda knows that she’s not alone, that she’s got her community partners and RDF and Wells Fargo are here for her now and in the long run,” Melissa McDonald, RDF’s Chief Operating Officer says.

Now, Esmeralda Joyeria has re-opened in a new location and participates in pop-up markets, like the South Central Mercado. She passes along her strength and courage by taking time out of busy schedule to help other small business owners in their own journey.

We thank Wells Fargo, for sharing Esmeralda’s story nationwide. It even appeared on Apple News. We hope it inspires other small business owners and future generations.